Land Rover has recently used their mobility services company, InMotion, to invest $25 million into Lyft. They didn’t stop at just investing money, but also provided vehicles for Lyft to use.
The investment into Lyft shows how Land Rover is encouraging the advancement of automotive technologies. Land Rover has even joined Lyft's Open Platform for autonomous cars. Seeing such an open and extensive investment shows the confidence Land Rover has in future technology.